INDUSTRY RESEARCH : PROMOTERS
WHICH PROMOTERS GENERATE THE MOST REVENUE?
The biggest owner/operator promoters are Live Nation and AEG. Together they own or operate 240 venues and account for almost 70 million tickets sold yearly around the world with upwards of 8 Billion usd dollars in revenue. These conglomerates have a huge advantage over smaller venue renting promoters and have begun to branch out into A&R representation, music label activities, ticketing and of-course as operators of some arenas even merchandising, restaurants and parking.
Their large capital access allow them to run outdoor music festivals like Coachella and StageCoach in the usa and since they already had team sports and sponsorship divisions it was natural to entertain the masses with dance festivals as well. They feel some competition from independent promoters like Creative Artists Agency and WME at the local and regional level in North America but globally they stand alone atop.
TOP INTERNATIONAL PROMOTERS
LIVE NATION
142 venues, 2K artists, 22K events, 69 Music festivals
52 Million tickets sold
6 Billion in sales from 3 divisions
6 Billion in sales from 3 divisions
60% USA 38% EU 2% Tickets
Artist Nation manages 200 Artists including U2 and Madonna
AEG
Artist Nation manages 200 Artists including U2 and Madonna
AEG
98 venues, 10K events
12 Million tickets sold
2 Billion is sales from 3 divisions
2 Billion is sales from 3 divisions
50% venues, 25% Teams, 25% Tickets
CIRQUE DU SOLEIL
140 venues, 4K events
6 Million tickets sold
1.4 Billion is sales from 2 divisions
1.4 Billion is sales from 2 divisions
90% venues, 10% Merchandising
TOP NORTH AMERICAN PROMOTERS
LIVE NATION
U2, Madonna, Lady Gaga, Nickelback, Jewel, JayZ, Drake, Shakira
Aerosmith, Christina Aguilera, Jennifer Hudson, Kenny Chesney
Aerosmith, Christina Aguilera, Jennifer Hudson, Kenny Chesney
AEG
Taylor Swift, Rolling Stones, The Who
CREATIVE ARTISTS
Taylor Swift, Rolling Stones, The Who
CREATIVE ARTISTS
Bon Jovi, Eagles, Justin Bieber, One Direction, Kanye West , Maroon5, John Meyer, New Kids, Carrie Underwood, Kid Rock, Tim McGraw, Jeff Durham, Shannai Twain, Keith Urban, Chicago, Journey, Kiss, Pitbull, Willie Nelson
WME
JZ/JT, Luke Bryan, Bruno Mars, Miranda Lambert , Rihanna, Blake Shelton, Depeche Mode, VANS Tour, Alicia Keyes
research conducted using data reported by both Billboard magazine and PollStar at www.billboard.com www.pollstar.com
