INDUSTRY RESEARCH : ARTISTS
WHO ARE THE BIGGEST ARTISTS?
The Biggest artists are those that get signed by a major record label and have the full financial support and expert A&R teams of the biggest promoters like Live Nation or AEG. These mega stars are offered 360 deals for 5-10 years where the label handles every aspect. New artist already signed by a label without a 360 can still work a publishing deal known as a Development Advance and it can range in the 100K-200K usd area. Independent artists under contract with publishers like Harry Fox directly can expect 10k-40k usd in advance and 50% of royalties until the advance is re-couped at which point they get 75% while the publishers still get 25%. These are usually 1-2 year deals with an option to renew.
TOP 20 INTERNATIONAL TOURS
BonJovi, Beyonce, Pink, Justin Beiber, Bruce Springsteen,
Rihanna, CirqueDuSolei-MJ, Taylor Swift, DepecheMode, One Direction
Paul McCartney, The Rolling Stones, Muse, Fleetwood Mac, Kenney Chesney
Roger Waters, Bruno Mars, Jay-Z/JT, Elton John, Cirque DuSolei-Corteo
The number one artist internationally was BonJovi generating $259 million usd across 97 cities and 102 shows Internationally. He was able to keep the price down at $95 usd and averaged a total of 27k tickets per show or $2.6 million gross. Beyonce racked up $188 million in ticket sales while attending to 77 cities. Her average ticket price was $111 usd brought in around 21k fans to every show, for a per show gross of $2.4 million in sales. Bruce Springsteen and CircqueDuSolei both managed to reach the 4 million dollar mark per show by filling their venues to the tune of 39K and 34K fans per event.
TOP 10 NORTH AMERICAN TOURS
Taylor Swift, Bon Jovi, Kenny Chesney, Rolling Stones, Fleetwood Mac
One Direction, Luke Bryan, Zach Brown, Bruno Mars and Beyonce
The number one tour was Taylor Swift as she generated a total of $112 million dollars in ticket sales and toured 47 cities adding a second date in almost half of her cities with an average ticket price of $85 usd and 28k tickets sold per show. BonJovi came in second with $107 million in sales 58 cities visited but only 4 second day additions while his average ticket price was $95 usd he only had 19k fans per show. The most expensive show in the USA last year was that of the Rolling Stones at $226 average ticket price they managed to bring in 38K attendees per concert bringing in a total of $88 million usd for the entire 11 city tour ( an average of $8 million per show )
