INDUSTRY RESEARCH : PROMOTERS
WHAT DOES A PROMOTER DO?
A successful promoter takes control of every aspect in a tour or show. From research and planning to hiring support staff, supervising the production schedule and settling compensation.
RESEARCH
Geographic, demographic and psychographic research for regional population densities, per capita incomes, education & cultural diversities proximity to universities plus venue rental fees associated with stage size, attendance capacities and supporting staff required and amenities.
Geographic, demographic and psychographic research for regional population densities, per capita incomes, education & cultural diversities proximity to universities plus venue rental fees associated with stage size, attendance capacities and supporting staff required and amenities.
PLANINING
The promoter needs to start 12-16 weeks from the event.
1) Use existing contacts and previous events in order to spread word of mouth
2) Use Advertising and Marketing tools to promote the show, ( Print, Radio,TV, Cable)
3) Direct Mail should be sent out to allow for delivery using bulk USPS rates
4) Set-up ticket sales outlets, online vendors and printed tickets or ticket-box
5) Printing of tickets can be Co-OPed with outlet store name and coupons as advertising
8-12 weeks from the event
6) Distribute, log and affidavit numbered tickets for vendor sales/receipt tracking
7) Print and distribute advertising collateral to build buzz using local media community
4-8 weeks from the event 8) Hire support crew for Load-in, TicketSales, Ushers, LoadOut on contract or per diems
9) Send out FREE PR to Local Radio, TV, News to maximize marketing budgets
10) Your Direct Mail should have arrived so follow with tele-marketing, tally results and fulfill
11) Start Radio advertising 30-60 sec spots, 4x a day during the week for at least 1 month
2-3 weeks from the event
12) Set-up Interviews with artist(s) for industry news and media press release
13) Monitor ticket sales every day and re-distribute more if necessary
14) Check with facilities manager for insurance, lights, sound checks and security
Week of the show
15) Set-up ticket sales, receipts and tickets along with money collections before the show
16) Confirm arrival, sound check, dressing rooms and set-list with artist manager
17) Set-up production schedule and share with all staff involved to commit
IMPLEMENTATION
* Day of Show Logistics
* Meet building manager to open and inspect venue 8hrs prior to showtime.
* Meet support staff with production schedule and duties 6hrs prior to showtime.
* Meet with supervisors to do a walk through of the building 4hrs prior to showtime.
* Meet with ticket booth manager for accounting for door sales, receipts and holds.
* Meet with ushers and security 2hrs prior to showtime.
* Meet with the band and manager to arrange settlement times.
* Supervise showtime and get cash and tickets from ticket booth manager.
* When show-time is over settle out w/crew & band, supervise venue load-outs & close.
* Day of Show Logistics
* Meet building manager to open and inspect venue 8hrs prior to showtime.
* Meet support staff with production schedule and duties 6hrs prior to showtime.
* Meet with supervisors to do a walk through of the building 4hrs prior to showtime.
* Meet with ticket booth manager for accounting for door sales, receipts and holds.
* Meet with ushers and security 2hrs prior to showtime.
* Meet with the band and manager to arrange settlement times.
* Supervise showtime and get cash and tickets from ticket booth manager.
* When show-time is over settle out w/crew & band, supervise venue load-outs & close.
